How to set up your Google Business Page
Having a Google Business Page can be a game changer for your photography business.
Let me tell you why:
Increased visibility in Google search results - When customers search for newborn or family photography like yours on Google, having a Google Business Page can help your business appear in relevant search results. This can increase your visibility and help potential customers find you more easily.
Improved credibility and trust - Having a Google Business Page can help build trust and credibility with your customers. When you provide accurate and up-to-date information, respond to reviews and showcase your photography and session genres, customers are more likely to trust your business and choose to book you for their photoshoot.
Free marketing and promotion - Creating and managing a Google Business Page is completely free, which makes it an excellent marketing and promotion tool for no added cost to your business. By adding photos, creating posts, and responding to reviews, you can promote your business and engage with customers without spending a penny!
Valuable insights and analytics - Google Business Pages provide valuable insights and analytics into how customers are finding and interacting with your business. You can see how many customers are viewing your page, what actions they are taking, and where they are coming from. This information can help you make data-driven decisions to improve your business and marketing strategies.
Overall, having a Google Business Page can help your business stand out and look professional.
Want to know how to set up your Google Business Page?
Well, you've come to the right place!
Here's a step-by-step guide:
Sign in to your Google account - To create a Google Business Page, you'll need to have a Google account. If you don't have one, you can create one for free at https://accounts.google.com/signup.
Go to Google My Business - Once you're signed in, go to the Google My Business homepage at https://www.google.com/business/. Click the "Manage now" button to begin setting up your page.
Enter your business information - You'll be asked to provide basic information about your business, including its name, address, phone number, website, and category (I chose photography studio). Make sure to enter accurate and consistent information, as this will help customers find your business and improve your search ranking.
Verify your business - Google will need to verify that you are the owner of the business before your page can go live. This can be done through email, phone, or instant verification, depending on your location and other factors.
Add details and photos - Once your business is verified, you can start adding more details to your page, such as your opening hours (if applicable), products and services, and a description of your business. You can also add photos of your studio or from your portfolio - these will really make you stand out.
Manage your reviews - Google Business Pages allow customers to leave reviews and ratings of your business. Make sure to respond to all reviews, no matter what they say. This will help build trust and credibility with your customers. You can also copy the link to the reviews section and send it to your clients so that they can leave one quickly and easily.
Use insights to track your performance - Google provides insights into how customers are finding and interacting with your business. Use these insights to track your performance and make adjustments to your page as needed.
Now, off you go to create yours!